NewsSolveig Løvseth Jumped Over a Paddle Board to Win the 2025 Ironman World ChampionshipLøvseth is the fourth Norwegian to win this race on her debut, and that’s not a coincidence, she says. Here’s why.Abby Levene∙October 12, 2025
NewsOur Favorite Triathlete Stories of All TimeFrom old-school Tinley Talks to modern-day revelations, our editors and contributors pick the stories they loved reading and writing.Susan Lacke∙October 2, 2025
CultureAll of Ironman World Championship Racing Has Been Changed by Three Men (and One Country)It's the Norwegians' world. We're just living in it.Chris Foster∙September 14, 2025
NewsInterview: Casper Stornes Learned from the (Literal) Best to Win His IMWC DebutThe 28-year-old Norwegian knew his teammates Gustav Iden and Kristian Blummenfelt would be his biggest competition. Turns out, they were also his biggest strength.Abby Levene∙September 14, 2025
NewsSolveig Løvseth’s Journey From Olympic Disappointment to Ironman DominanceNorway’s latest triathlon star didn’t set out to conquer long-course triathlon, but that’s exactly what she’s doing. Could she follow in the footsteps of Kristian Blummenfelt and Gustav Iden and pick up a win in Kona?Jordan Blanco∙July 22, 2025
TrainingThe Norwegians Are Self-Coaching Their Way to Winning. Can You?Kristian Blummenfelt won Ironman Texas entirely self-coached. Triathlon coach Matt Fitzgerald explains how to build a training routine while pushing yourself to new heights.Matt Fitzgerald∙June 26, 2025
NewsWhy Kristian Blummenfelt Counts CaloriesUsing a hyper-detailed approach, Olav Bu and his superhuman Norwegian charges, Gustav Iden and Kristian Blummenfelt, are upending everything we know about fueling.Tim Heming∙January 22, 2025Comment Icon1
Ironman World Championship 2024 KonaThe Norwegian Method (for Trash Talking), According to Kristian Blummenfelt and Gustav IdenThe Norwegian superstars leave no stone unturned when it comes to poking fun at each other before the 2024 Kona Ironman World Championship.Abby Levene∙October 27, 2024
TrainingTraining Absorption Sounds Deceptively Simple, but It’s the Key to Unlimited ImprovementWhat if you measured a workout’s success not by if you hit the times or not, but rather how close all of the intervals were to the target? Olav Bu explains how training absorption tracking can make triathletes infinitely better.Nick Busca∙July 11, 2024
TrainingHow to Train Like A Norwegian (Without The Blood)The "Norwegian Training Method” has become a fascination amongst triathletes, but with its reliance on near-constant blood lactate testing, it can be dauntingly impractical. We look at how everyday triathletes can try it without a blood lactate meter or 35-hour training weeks.Zach Nehr∙September 18, 2023
Tech & WearablesThere’s a New Reason for Athletes to Consider Muscle-Oxygen SensorsThe latest research suggests that muscle oxygen can detect exercise thresholds, with no blood requiredAlex Hutchinson∙July 10, 2025
CultureThe Very Human Way Coach Olav Bu Builds Norwegian Triathlon MachinesThe mastermind coach of the current reigning Ironman world and Olympic champions covers topics that range from personal tragedy to doping, and lifts the lid on why the Norwegians are just so damn good.Tim Heming∙March 2, 2023
CultureIs Bergen, Norway the Most Important Place in Triathlon You've Never Heard Of?Kristian Blummenfelt, Gustav Iden, and the up-and-coming Norwegian squad all came out of the country's second biggest city. We take a visit.Brad Culp∙July 20, 2022
TrainingTrain Like a Norwegian: How It Started, How It's Going...Here's the latest installment from our Norwegian training experiment, including lactate testing data and sample workouts. Emma-Kate Lidbury∙May 12, 2022
TrainingWhat Does It Mean to 'Train Like A Norwegian?'With the help of high-performance coach Alan Couzens, our managing editor finds out exactly what the Nordic approach entails—and tests it herself.Emma-Kate Lidbury, Alan Couzens∙May 2, 2022
TrainingWe Put the Norwegian Training Methods to the TestDouble threshold workout days, long slow runs, and lactate tests galore: What happens when you try to train like a Norwegian?Emma-Kate Lidbury∙May 2, 2022